After hours and hours spent mixing different beats, you finally found that perfect sound and completed your first few tracks. But now what? As a new artist, how do you share the music you created besides just posting on SoundCloud and hoping for a few listens? There is much more that goes into getting your music to the masses then just uploading your songs online.
The first step you should take on your journey as a new artist is to create your brand. Your brand is who you are, who you want to be and who your audience will perceive you as. What is your music about? What mood or image are you trying to portray? Grunge? Futuristic? Tropical? Establishing a brand, in the beginning, will allow you to find your niche and start building a following for your music.
Think of Spinnin’ Records, OWSLA, Marshmello, Above & Beyond and Armin Van Buuren. What pops into your head? Their logos. Your logo is the foundation of your brand and in this oversaturated market, branding is one of the keys to success. A professional logo will help you stand out from the crowd and make your vision a reality. Your website, packaging and promotional materials should all integrate your logo and communicate your brand. As your name grows and starts to pop-up around the world, fans can ‘put a face to the name.’
3. Social Media
When I say social media, I mean proper social media. Not your personal account filled with pictures of your dog, significant other, friends, and family. You need professional accounts that present what your music is all about. Twitter, Instagram, and Facebook is your chance to let your brand’s personality shine, allowing you to share your music and reach listeners you may not elsewhere.
4. Track / Album Release Packages
Your music is finalized, brand and logo set, social media up and running. Now it’s time to promote your newest release! You want to be professional with high-quality marketing materials that will set you apart from the local DJ up the street. Do you want to be a well-known artist? Your album/track covers should look as polished as the professionals.
A website is your home-base. A place for your fans to discover what your sound is about. A compelling, high-quality website will offer you credibility in the industry and feature all your content in one place. It should embody your brand and demonstrate everything about who you are and what you would like to share with the world.
6. Personalized Email Address
Stop using AOL, Gmail or Yahoo. A customized email address [email@example.com] not only looks professional but will allow you to stand apart from other new artists looking to book gigs or send demos. Your brand name will be front and center when contacting potential clients.
Your music might be ‘fire’ but the sound is only one part of the equation. A stunning video will propel your release on YouTube and other social media outlets with the visual content it deserves.
If you want to be taken seriously as an artist, you must look and act professionally. Each of these steps can be time-consuming, tedious and challenging for someone who is not that tech savvy and has to focus on making music. That’s where New Sound Media comes into play. NSM offers all the above services and more to help you stand out in the crowd and allow you to take your music aspirations to the next level.
New Sound Media represents the new method of getting your music to the masses. Are you ready to elevate your sound?